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Resume example

Marketing Manager resume example

A complete, ATS-friendly marketing manager resume you can copy from: summary, experience bullets with real numbers and a skills line. The sample person is fictional; the wording works.

Jordan Ellis

jordan.ellis@email.com · (555) 014-2290 · Columbus, OH · linkedin.com/in/jordanellis

Summary

Marketing manager with 7 years of experience running demand generation for B2B companies. Grew marketing-sourced pipeline 120% in two years with lifecycle email, paid search and content.

Experience

Marketing Manager 2022 – Present
  • Lead a team of 4 across paid, content and email for a $30M ARR product.
  • Lifted MQL-to-SQL conversion from 12% to 20% by rebuilding nurture programs by role.
  • Cut cost per lead 28% by restructuring paid search around intent keywords.
Marketing Manager 2019 – 2022
  • Launched a webinar series that produced 1,800 registrations and $1.2M in pipeline.
  • Owned a $900K annual budget and reported results to the executive team monthly.
  • Led the website redesign; organic sign-ups grew 55% the following year.

Skills

Demand generation · Marketing strategy · HubSpot · Google Ads · LinkedIn Ads · SEO · Email marketing · Analytics (GA4) · Budget management · Team leadership

Education

Degree or certificate relevant to the role 2019
Recruiter's noteTie every campaign to pipeline or revenue. Impressions and followers rarely get a marketing manager hired; sourced pipeline does.

How to write a marketing manager summary

Three lines are enough: your title and years of experience, the one result you are proudest of, and what kind of work you want next. Write it last, after the bullets, so you can pull the strongest number into it.

Bullets that get past the scan

Start each bullet with a verb, keep it to one line or two, and end with a number: money, time, volume or percentage. Copy key words from the job posting exactly. An ATS matches words, so "Epic EHR" and "electronic health records" can count as different skills.

Format that the software reads

Use one column, standard headings (Summary, Experience, Skills, Education), your contact details in the body of the page and a common font. Export a PDF from Word or Google Docs so the text stays selectable. Every Halden template is built this way.

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