Jordan Ellis
jordan.ellis@email.com · (555) 014-2290 · Columbus, OH · linkedin.com/in/jordanellis
Summary
Copywriter with 6 years of experience writing for web, email and ads. Rewrote a SaaS pricing page that lifted paid sign-ups 21%. Portfolio linked above.
Experience
Copywriter 2022 – Present
- Rewrote a pricing page that lifted paid sign-ups 21%.
- Write 30+ emails a month for lifecycle campaigns with open rates above 40%.
- Created ad copy for campaigns with a combined $2M budget.
Copywriter 2019 – 2022
- Built a brand voice guide used by 20 writers and designers.
- Wrote landing pages that ranked in the top three on Google for 15 target keywords.
- Partner with designers and product marketers on launches.
Skills
Conversion copywriting · Email marketing · SEO writing · Brand voice · Landing pages · Ad copy · Editing · Content strategy · A/B testing · Research
Education
Degree or certificate relevant to the role 2019
How to write a copywriter summary
Three lines are enough: your title and years of experience, the one result you are proudest of, and what kind of work you want next. Write it last, after the bullets, so you can pull the strongest number into it.
Bullets that get past the scan
Start each bullet with a verb, keep it to one line or two, and end with a number: money, time, volume or percentage. Copy key words from the job posting exactly. An ATS matches words, so "Epic EHR" and "electronic health records" can count as different skills.
Format that the software reads
Use one column, standard headings (Summary, Experience, Skills, Education), your contact details in the body of the page and a common font. Export a PDF from Word or Google Docs so the text stays selectable. Every Halden template is built this way.